The guide

The First Ten Seconds

A quiet guide to the fear of blushing.

The First Ten Seconds is a guide about the seconds before the blush, which is where the fear actually lives.

  • PDF and EPUB, in English and in Dutch.
  • Five parts, then a plan of thirty days with one small step a day.
  • Every piece of research it leans on is listed at the back with a link, so you can read the study rather than take my word for it.
Cover of The First Ten Seconds, a short guide to the fear of blushing

The whole thing, for one payment.

The Complete Collection

  • Four titles, sent at once: The First Evening, The First Ten Seconds, The Thirty Day Plan and Fifteen of Us.
  • The guide in five parts. The plan of thirty days as its own file, one small step a day. The full novel of close to two hundred pages. And the short book that opens it.
  • Everything comes as PDF and as EPUB, in English and in Dutch. One payment, no subscription.

49,00 euro, including VAT.

The guide and the book on their own come to 50,24 euro. The whole collection is 49,00 euro.

You buy from The Blushing Brain directly. Payment runs through Stripe, with iDEAL, Apple Pay, Google Pay or a card, and the link to your files is in your inbox the moment it is done.

Or one of them on its own.

  • The First Evening

    9,99 euro

    Want to try the approach before buying the whole guide? Start here. A short book: the first three chapters of Fifteen of Us and the one method that runs through them. It ends where the guide and the full book begin.

  • The First Ten Seconds

    19,99 euro

    The one to take if you want to get to work. Five parts, with The Thirty Day Plan as a second file. Every source it leans on is listed at the back.

  • Fifteen of Us

    30,25 euro

    The full novel, close to two hundred pages. Fifteen people who blush, one evening at a time, with the method woven through the story. As PDF and EPUB, in English and in Dutch.

One payment, no subscription. Everything you buy comes to your email at once, as a private link to the files, as PDF and as EPUB, and that link does not expire.

Who it is for.

  • You already know the blush is not the real problem and you want the work laid out in order.
  • You want to do it by yourself, at your own pace, without sitting in a waiting room.
  • You want the reasoning and the sources, not somebody's confidence.

Who it is not for.

  • You want it gone by Friday. It will not be, and I would rather say so before you pay.
  • You are looking for a verdict on surgery or on medication. That is a doctor's job and this guide does not do it.
  • Blushing is one part of something heavier you are carrying. Then a person, not a document, is the right next step.

What is inside.

  1. 1

    What is actually happening when you blush

    The physiology in plain words: what your body is doing to your face and why you cannot instruct it to stop. Then the loop, which is the part nobody explains. Fear of blushing produces the conditions for blushing, and noticing that you are blushing feeds it. Once you can see the loop you can stop fighting the wrong end of it.

  2. 2

    Where the fear lives

    Not in the blush. In the seconds before, when you are running a simulation of how you are about to be seen. This part covers the spotlight effect, the finding that people consistently overestimate how much others register about them, and what that means when you are the one who is red.

  3. 3

    Where your attention goes

    Task concentration training, in plain language and as an exercise you can actually do. This is the approach studied for fear of blushing by Bögels and colleagues, and it is the reason this guide exists rather than another breathing exercise. Attention is the one part of this that is trainable.

  4. 4

    Exposure that fits a real life

    A ladder you build yourself, from something small enough to be boring up to the thing you have been avoiding for years. No public speaking on day one. The rungs are yours, because only you know which ordinary moment is the hard one.

  5. 5

    The days it comes back

    It will come back. A bad week, a new job, a room full of people you want to impress. This part is about what that means and what it does not mean, and about the difference between a setback and a return to the start. Consistency beats intensity, and the plan is built for the days you skip.

Then a plan of thirty days

One small thing a day, in the same rhythm as the daily videos. Most days take under ten minutes. Some days say rest, and they mean it. The plan is designed for the days you skip, because you will skip days.

The last pages are the sources. Every study named in the guide is there with its authors, its year and a link, so nothing in it has to be taken on trust.

Blushing scale step one, the faintest step, hardly any colour in the cheeksBlushing scale step two, barely blushing, a hint of pink most people would never noticeBlushing scale step three, blushing plainly, pink cheeks at the level of an average dayBlushing scale step four, blushing deeply, red cheeks that cannot be hiddenBlushing scale step five, the deepest blush on the scale, still only on the cheeks
The guide is for anyone this happens to. The number is not the point.

What it is not.

Not therapy, and not medical advice.

  • Not therapy. Not a substitute for therapy.
  • Not a cure. That word does not belong here.
  • Not medical advice. Nothing in it tells you what to take.
  • Not advice about surgery. It gives you the published numbers and then it stops.

19,99 euro once, VAT included: the guide and the plan of thirty days as PDF and EPUB, in English and in Dutch,, in your inbox the moment you pay.

The amount shown includes VAT.

What other people say.

Nothing yet. The guide is new and I am not going to write reviews for it. When there are real ones, from people who bought it and finished it, they will be here with their own words and nothing added.

Before you buy.

What exactly do I get.

The guide in five written parts and the plan of thirty days, each as PDF and EPUB, in English and in Dutch. They arrive by email straight after you pay. They read on a phone, and you can print them.

How long does it take.

You could read the five parts in an evening. The plan is thirty days, because the plan is the part that does the work and it needs the days.

Is it a subscription.

No. One payment, one time. There is nothing to cancel.

What happens after I pay.

You come back to this site and the files come to the address you paid with, by email, at once. You are buying from The Blushing Brain directly; the payment runs through Stripe, with iDEAL, Apple Pay, Google Pay or a card. At the checkout you tick a box agreeing to immediate delivery, and once the email has gone the purchase is complete. If a file does not open, or it is not what this page says it is, reply to that email and it will be put right.

Do I need the free emails first.

No. They overlap at the start and then the guide goes further. If you are unsure, start with the emails, they cost nothing.

Will my name be on anything.

No. Nothing is public, nothing is shared, there is no forum and no comment section. Your email address is used to send you the files and the receipt.

Why does the price include VAT.

Because you are a person buying something, not a company reclaiming it. 19,99 euro is what leaves your account, and the receipt from Stripe shows the VAT inside it.

The videos this comes from are on YouTube, a new one every day, and the same ideas one frame at a time on Instagram.

Cover of The First Ten Seconds, a short guide to the fear of blushing

The whole thing, for one payment.

The Complete Collection

  • Four titles, sent at once: The First Evening, The First Ten Seconds, The Thirty Day Plan and Fifteen of Us.
  • The guide in five parts. The plan of thirty days as its own file, one small step a day. The full novel of close to two hundred pages. And the short book that opens it.
  • Everything comes as PDF and as EPUB, in English and in Dutch. One payment, no subscription.

49,00 euro, including VAT.

The guide and the book on their own come to 50,24 euro. The whole collection is 49,00 euro.

You buy from The Blushing Brain directly. Payment runs through Stripe, with iDEAL, Apple Pay, Google Pay or a card, and the link to your files is in your inbox the moment it is done.

Or one of them on its own.

  • The First Evening

    9,99 euro

    Want to try the approach before buying the whole guide? Start here. A short book: the first three chapters of Fifteen of Us and the one method that runs through them. It ends where the guide and the full book begin.

  • The First Ten Seconds

    19,99 euro

    The one to take if you want to get to work. Five parts, with The Thirty Day Plan as a second file. Every source it leans on is listed at the back.

  • Fifteen of Us

    30,25 euro

    The full novel, close to two hundred pages. Fifteen people who blush, one evening at a time, with the method woven through the story. As PDF and EPUB, in English and in Dutch.

One payment, no subscription. Everything you buy comes to your email at once, as a private link to the files, as PDF and as EPUB, and that link does not expire.

Not ready yet.

Start with the weekly email. It costs nothing and the leave link ends it.

Send me the first email.