It starts before anyone has said anything.

Short daily videos for people with a fear of blushing, who go red and wish they didn't.

Get everything

The book, the guide and the plan of thirty days. 49,00 euro, once, VAT included.

Or start with the free email. One short one a week, and you can leave whenever you want.

Or start where the videos are:

Before anyone has said anything.

Frames from the films, in the order they happen. Nothing is said in any of them.

  • Fear of blushing, the moment before anyone has looked, eyes down and a faint pink already in both cheeks

    Before anyone has looked.

  • The same face a few seconds later, eyes lowered, the pink getting stronger

    The room is fine.

  • Starting to blush, red coming up over both cheeks while he keeps looking down, ashamed

    Then it is not.

  • Going fully red, blushing cheeks and an ashamed face at the moment it becomes visible to the room

    And now it shows.

Ten seconds, and nothing is said in it.

If this is you.

  • You feel it climb before the question reaches you. Somebody turns their head and your face has already started.

  • You have said no to things. The presentation you swapped, the round of introductions you arrived late for, the till you walked past because there was a queue.

  • Somebody says are you okay, you're a bit red, and now it is worse, and now they are watching you get worse.

  • You go red when nothing is happening. No shame, no secret, no reason. It just arrives, which makes it harder to explain to anyone.

How does today feel?

Some days a two, some days a five. This is not about the colour, it is about what it costs you.

A one. A quiet day. A good day to do one small thing you would usually skip.

A two. You notice it, and it is not stopping you. That counts for more than it feels like.

A three. It is starting to make choices for you. Notice where your attention goes: to your own face, or out into the room.

A four. It is running a good part of your day. One thing done anyway is plenty for today.

A five. A heavy day, and you are not the only one having it. If days like this keep coming, talking to a doctor or a psychologist is a normal next step.

What this is, and what it is not.

What it is

  • A channel and a small site about the fear of blushing, which has a clinical name, erythrophobia, that almost nobody types into a search box.
  • Written by one person who has it, for people who have it. No faces, no before and after, no stranger looking confident at a camera.
  • Built on published research, linked so you can check it yourself at one in the morning without trusting me.

What it is not

  • Not therapy, and not a replacement for it.
  • Not medical advice. Nothing here tells you what to take or what to have done.
  • Not a way to stop blushing. Nobody can sell you that, and the ones who try are selling the wrong thing.

What can change is the part that runs your day: the watching, the bracing, the saying no. That part is learnable, and it has been studied properly.

Send me the first email.

One short email a week. Leave whenever you want.

What is actually known.

Three findings, and where each one comes from. Nothing on this site is asserted without a paper behind it that you can go and read.

The paid part.

Cover of The First Ten Seconds, a short guide to the fear of blushing

The whole thing, for one payment.

The Complete Collection

  • Four titles, sent at once: The First Evening, The First Ten Seconds, The Thirty Day Plan and Fifteen of Us.
  • The guide in five parts. The plan of thirty days as its own file, one small step a day. The full novel of close to two hundred pages. And the short book that opens it.
  • Everything comes as PDF and as EPUB, in English and in Dutch. One payment, no subscription.

49,00 euro, including VAT.

The guide and the book on their own come to 50,24 euro. The whole collection is 49,00 euro.

You buy from The Blushing Brain directly. Payment runs through Stripe, with iDEAL, Apple Pay, Google Pay or a card, and the link to your files is in your inbox the moment it is done.

Or one of them on its own.

  • The First Evening

    9,99 euro

    Want to try the approach before buying the whole guide? Start here. A short book: the first three chapters of Fifteen of Us and the one method that runs through them. It ends where the guide and the full book begin.

  • The First Ten Seconds

    19,99 euro

    The one to take if you want to get to work. Five parts, with The Thirty Day Plan as a second file. Every source it leans on is listed at the back.

  • Fifteen of Us

    30,25 euro

    The full novel, close to two hundred pages. Fifteen people who blush, one evening at a time, with the method woven through the story. As PDF and EPUB, in English and in Dutch.

One payment, no subscription. Everything you buy comes to your email at once, as a private link to the files, as PDF and as EPUB, and that link does not expire.

Read what is in the guide

Three

The work itself.

Nothing here plays until you press it, and nothing has sound until you allow it.

Five to start with.

A new short every day since the first of September 2026, and one long film that walks through a whole day of it.

  • Do you stop blushing when you speak?
  • Blushing makes people trust you.
  • How to stop blushing fast.
  • Does everyone notice?
  • Why do I blush for no reason?

All videos on YouTube.

Follow along.

A new short every day, and the same ideas one frame at a time on Instagram.

@theblushingbrain

A new short every day at eight in the evening.

Subscribe

@theblushingbrain

The same ideas, one frame at a time.

Follow

If a video helped, a like and a subscribe is what tells YouTube to show it to the next person who blushes.

Erythrophobia, the fear of blushing, explained is the long version of everything above, in one page.

Five

The guide, and the book.

The First Ten Seconds is a guide in five parts with a plan of thirty days, with every source listed at the back. Fifteen of Us is a novel: fifteen people who blush, one evening at a time, with the same method woven through the story. Together with the plan they are one payment, and they arrive by email at once. If that is not you yet, the emails are the better door.

Read what is in them

Get everything

The book, the guide and the plan of thirty days. 49,00 euro, once, VAT included.

Who made this.

No name and no face on this site, on purpose. A site about being looked at should not open with somebody asking to be looked at.

What is worth knowing is why it exists.

More about how this is made

Questions people actually ask.

Is this therapy?

No. This is education and practice you do yourself. Therapy is a person who knows you, and for a lot of people that is the right answer. If the fear is taking pieces out of your life, see a doctor or a psychologist. That is a normal thing to do and it is not a bigger step than it sounds.

What about the surgery?

Endoscopic thoracic sympathectomy cuts the nerves that drive the flush. It is real surgery and it cannot be undone. In the longest follow up, at an average of 14.6 years afterwards and across seventeen hundred people, 72.8 per cent of those operated on for facial blushing still reported benefit. That is the poorest outcome of every reason to have this operation; for sweaty hands it was 95.6 per cent. Across that whole group, all reasons together, 80 per cent had compensatory sweating somewhere else on the body, and regret had risen from 7.8 per cent at the earlier survey to 13.5 per cent. Both of those numbers are in the paper linked under this answer. Read them next to whatever a clinic tells you.

Smidfelt and Drott. Late results of endoscopic thoracic sympathectomy for hyperhidrosis and facial blushing. British Journal of Surgery, 2011.

What about beta blockers?

Ask a doctor, not a website. What the evidence looks like: the 2016 systematic review of propranolol for anxiety disorders found eight trials, and exactly one of them was social anxiety, with sixteen people in it. That is not a base to argue from in either direction. It means the honest answer is that nobody knows much, and your doctor knows your situation.

Steenen, van Wijk, van der Heijden, van Westrhenen, de Lange and de Jongh. Propranolol for the treatment of anxiety disorders: Systematic review and meta-analysis. Journal of Psychopharmacology, 2016.

Does it work for everyone?

No, and anyone who says otherwise is guessing. The approach behind this site, task concentration training, has been tested in randomised trials and it beat the comparison at one year on the thing that matters, the fear of showing what your body is doing. Trials report averages. You are not an average.

What if it does not work for me?

Then you have lost a few short emails you can stop at any moment. If you bought the guide or the book, you still have them, and the plan in the guide is built to be picked up again on a better week. And you are still allowed to go and find someone to talk to. Those two things are not in competition.

Will you email me constantly?

One a week, that is all. It keeps coming, one a week, until you leave. The leave link is in every single one and it works immediately.

One small thing.

If you have read this far, the next step is one short email a week and nothing else.

One short email a week. Leave whenever you want.

Nothing in the subject line ever says what these emails are about. The name it comes from sits there the way any sender name does, and the line beside it says nothing at all.

Not ready.

That is a real answer and it does not need explaining. This page will not follow you around and there is nothing here that expires.

If you want something to read that asks nothing of you, there are eight long articles here. Every claim in them is linked to the study it came from, so you can check it yourself and never tell anyone you were reading.