Article
Erythrophobia treatment, what works and in what order
There is a treatment for erythrophobia with decent evidence behind it, and it is not the one the clinics advertise. This article goes through everything that has been tested, from the thing you can start this week to the thing that cannot be undone, and puts the published numbers next to each.
One idea first, because it decides how to read everything after it. A treatment for erythrophobia treats the fear of blushing, not the blushing. That is not a consolation prize. In the one trial that measured the face directly while treating the fear, the fear fell substantially and the measured blushing did not change, and the people were better. The blush was never the thing that was ruining the room. The fear of it was.
Fear of blushing sits inside social anxiety disorder. A 2012 study of 429 patients found that people whose only social fear is blushing form a recognisable group, with a later start and higher self esteem than other socially anxious people, but with just as much anxiety and just as much damage to their lives. So the treatment map for social anxiety applies, and it has a first line: the British guideline recommends individual cognitive behavioural therapy built for social anxiety before anything else.
Education, the lowest threshold
The gentlest thing that has been tested is a course. Dutch researchers built a six week psychoeducational programme for fear of blushing, one session a week, and framed it deliberately with participants and teachers rather than patients and therapists, because they had noticed that people with this fear do not easily walk into a clinic.
Across 47 participants it reduced fear of blushing and social anxiety with a large effect, and the gains were still there a year later. It had no control group, so read it as promising rather than proven. But it is the closest thing in the literature to evidence that understanding the mechanism, properly and in the right order, does some of the work on its own.
Task concentration training
The approach developed specifically for this problem is called task concentration training. The idea is that self focused attention is what keeps the fear alive: in the moment, almost all of your attention is pointed at your own face, which is exactly the place where the fear lives. The training moves attention outward, deliberately, in small graded steps, first in easy situations and then in harder ones.
It has been tested three times in a way that counts. In 2001, against exposure alone: both worked, task concentration training tended to do better on fear of blushing straight after treatment and produced more change in beliefs at six weeks, and by one year both groups had improved further and the difference had gone. In 2006, in a randomised trial of 65 patients, against applied relaxation, both followed by cognitive therapy: both were highly effective, and task concentration training was ahead at one year on fear of showing bodily symptoms and at every point on self consciousness. In 2016, in Germany, as an intensified group programme in 82 patients: both task concentration training and cognitive therapy beat a waiting list, were equally effective, and among those who completed, remission at six months was between 69 and 73 per cent.
Those are the best numbers anyone has for this problem. Seven in ten. Not everyone, and not a promise, but a real majority, from a treatment with no side effects and nothing to reverse.
Cognitive therapy and exposure
Cognitive therapy works on the beliefs, and the beliefs in this fear have been measured precisely. People who fear blushing overestimate how likely they are to blush and how much it will cost them. They link blushing to social cost automatically, before conscious thought. They hold themselves to stricter social rules than they hold others to. And the belief at the centre, that a blush makes people think less of you, is contradicted by the evidence: people who blush after letting someone down are trusted more afterwards, not less.
Exposure is the part nobody enjoys and the part that makes the rest stick. Done properly it is a ladder whose bottom rung is almost embarrassingly small: asking a question you know the answer to, saying good morning first, holding eye contact through one whole sentence. The rule is that you are not trying not to blush. Going red and staying in the conversation is the repetition that counts. Going red and leaving is the old habit getting one more rehearsal.
Medication
For social anxiety disorder in general, the British guideline names one class of medication for people who prefer it to therapy: an SSRI antidepressant, escitalopram or sertraline. It does not recommend benzodiazepines, tricyclics, anticonvulsants or antipsychotics for routine use. No trial has tested an SSRI on fear of blushing on its own, so what is known comes from social anxiety more broadly.
Beta blockers, usually propranolol, are the medicine most often suggested online. A 2016 systematic review found one trial in social phobia, with sixteen participants, and concluded the evidence was insufficient to support routine use in any anxiety disorder. A 2025 review across all beta blockers found no evidence of benefit over placebo in social phobia. A 1997 experiment on the skin itself found that beta receptors play only a minor part in blushing. There is a separate article on this site about propranolol, because the gap between the forum posts and the evidence deserves its own page.
One curiosity from the laboratory: in 2013 Drummond and colleagues found that ibuprofen applied to the skin reduced blushing during embarrassment, and flushing during exercise, in people with a fear of blushing. It is a finding about mechanism, from a small experiment, not a treatment anyone offers, and it is here so that you do not read about it somewhere less careful.
All of this is a conversation with a doctor who knows you, not a decision to make from a website.
Surgery, last for a reason
Endoscopic thoracic sympathectomy cuts or clips the nerve chain that carries the signal to the blood vessels of the face. It is real surgery under general anaesthetic and it cannot be undone. Clinics quote regret in the region of a few per cent.
The longest follow up says otherwise. In 2011 Smidfelt and Drott reported on 1700 patients an average of 14.6 years after the operation. For facial blushing it was judged successful in 72.8 per cent, the lowest of the four reasons for having it. Across the whole group, 80 per cent had compensatory sweating, the body sweating elsewhere to make up for where it no longer can, and regret had risen from 7.8 per cent at an earlier survey to 13.5 per cent. In a Danish series, compensatory sweating was severe enough in 35 per cent that they often had to change clothes during the day.
Put that next to the seven in ten from task concentration training, which costs a few weeks and can be stopped at any time, and the order in which to try things writes itself.
The order
First, understand the mechanism, because the fear runs on a belief about what the blush does to other people, and the belief is wrong in a way that can be shown. Second, attention training and graded exposure, on your own or with a therapist who knows task concentration training, and a therapist is faster. Third, if the fear is broad and heavy, or the first two have not moved it, a doctor, and a conversation about an SSRI that starts from the guideline rather than from a forum. Fourth, and only after all of that, and only after reading the long term numbers in full, surgery.
Most people never need the third step. Almost nobody needs the fourth.
Where this site stands
This is education, not medical advice, and the decision about any treatment belongs to you and a doctor who has examined you.
What this site is built on is the first two steps. The page about erythrophobia goes through the mechanism, the daily videos go through it one idea at a time, and the guide is the same material as a thirty day plan. None of them ends with a promise, because the studies do not either. They end with seven in ten, which is a better number than most people fearing this have ever been given.
Sources
- Mulkens, Bögels, de Jong and Louwers. Fear of blushing: effects of task concentration training versus exposure in vivo on fear and physiology. Journal of Anxiety Disorders, 2001.
- Pelissolo, Moukheiber, Lobjoie, Valla and Lambrey. Is there a place for fear of blushing in social anxiety spectrum? Depression and Anxiety, 2012.
- National Institute for Health and Care Excellence. Social anxiety disorder: recognition, assessment and treatment. Clinical guideline CG159, 2013.
- Dijk, Buwalda and de Jong. Dealing with Fear of Blushing: A Psychoeducational Group Intervention for Fear of Blushing. Clinical Psychology & Psychotherapy, 2012.
- Bögels. Task concentration training versus applied relaxation, in combination with cognitive therapy. Behaviour Research and Therapy, 2006.
- Härtling, Klotsche, Heinrich and Hoyer. Cognitive Therapy and Task Concentration Training Applied as Intensified Group Therapies for Social Anxiety Disorder with Fear of Blushing — A Randomized Controlled Trial. Clinical Psychology & Psychotherapy, 2016.
- Dijk and de Jong. Blushing-fearful individuals overestimate the costs and probability of their blushing. Behaviour Research and Therapy, 2012.
- Glashouwer, de Jong, Dijk and Buwalda. Individuals with fear of blushing explicitly and automatically associate blushing with social costs. Journal of Psychopathology and Behavioral Assessment, 2011.
- Dijk, de Jong and Peters. Judgmental biases of individuals with a fear of blushing: the role of relatively strict social norms. Clinical Psychology & Psychotherapy, 2016.
- Dijk, Koenig, Ketelaar and de Jong. Saved by the blush: being trusted despite defecting. Emotion, 2011.
- Steenen, van Wijk, van der Heijden, van Westrhenen, de Lange and de Jongh. Propranolol for the treatment of anxiety disorders: Systematic review and meta-analysis. Journal of Psychopharmacology, 2016.
- Archer, Wiles, Kessler, Turner and Caldwell. Beta-blockers for the treatment of anxiety disorders: A systematic review and meta-analysis. Journal of Affective Disorders, 2025.
- Drummond. The effect of adrenergic blockade on blushing and facial flushing. Psychophysiology, 1997.
- Drummond, Minosora, Little and Keay. Topical ibuprofen inhibits blushing during embarrassment and facial flushing during aerobic exercise in people with a fear of blushing. European Neuropsychopharmacology, 2013.
- Smidfelt and Drott. Late results of endoscopic thoracic sympathectomy for hyperhidrosis and facial blushing. British Journal of Surgery, 2011.
- Licht and Pilegaard. Severity of compensatory sweating after thoracoscopic sympathectomy. Annals of Thoracic Surgery, 2004.
- Drummond, Shapiro, Nikolić and Bögels. Treatment options for fear of blushing. Current Psychiatry Reports, 2020.
Every reference here links to its record, so you can read the abstract yourself rather than take my word for the numbers.
If this is taking pieces out of your life, a doctor or a psychologist is the right next step, and asking for one is a normal thing to do. This site is not a substitute for that.
